It's 2025, and the "growth-at-all-costs" mentality that dominated startups and made an impact in CPG for years is now over. That's right - spending without consequence is out, and boring old operational efficiency is back in. Nowadays, the companies that are already proving a product-market fit, able to operate efficiently, and have some profit to show for it (or are heading in that direction) are the most attractive target for investors. So how do you get your brand there? To thrive in 2025, a sharper focus on sustainable growth, efficiency, and optimizing for profitability is a must - and we're here to help show you the way.
In this first issue of the year we take a deeper look at the importance of unit economics, how century-old brand Dewey's Bakery is leveling up their planning and profitability analysis capabilities, what it takes to attract capital investment, and a review of 2024 by the numbers.
Let's go! 🔥
P.S. - Don't forget to stay connected with us onLinkedIn, Instagram, and YouTubefor the most recent tips, tricks and success stories!
The Power of Unit Economics
In CPG retail, success isn’t just about increasing sales—it’s about maximizing profitability. Our latest blog post, The Power of Unit Economics: How Small Changes Can Drive Big Impact, explores how focusing on the profitability of each business unit can unlock valuable insights and lead to smarter, more strategic decisions. Learn how small adjustments in trade promotions, distribution strategies, and promotional timing can create significant improvements in your bottom line. Read the full blog.
After nearly a century of history, Dewey’s Bakery faced the challenge of navigating the grocery channel while staying profitable. After a couple of years struggling with spreadsheets, they partnered with Promomash. The result? In just six months, $2M in deductionswere processed, the team gained valuable visibility into customer-level profitability, and integrated data and processes streamlined trade management and planning processes, saving tons of time.
"The ability to drill down to profitability for a specific chain… to me, that was the real selling point.” - Roderick Hogan, Chief Financial Officer
Securing investment in today’s competitive CPG market is no easy task, even withcapital availability. Promomash CEO and Co-Founder Yuval Selik recently sat down with Jordan Buckner on the Foodbevy Startup to Scale podcast to share his expert insight on what it takes to make CPG brands more appealing to investors by honing in on crucial aspects of the business, particularly profitability. Listen in as Yuval discusses essential actions CPG founders need to take, the key metrics they should be monitoring, and the reporting standards that can make or break investment opportunities. Whether you’re preparing for your first round or looking to scale up, this episode is packed with guidance to maximize your appeal to potential investors.Listen to the full episode.
2024 by the Numbers
In 2024, the Promomash team worked harder than ever for our clients. With a record-breaking $2B in trade spend managed and $20M in deductions processed, we successfully recovered an average of over $100K per client and completed hundreds of platform updates to make their lives easier. With every data point, we've brought more efficiency into our clients' operations - and that's something to celebrate! Here's to even more growth, efficiency, and profitability for our clients in 2025. See the full post on LinkedIn.
How are you tracking your 2025 plan?
Now that your 2025 plan is in action, how are you measuring progress against plan? You don't have time to mess around with lagging data, manual spreadsheet work and numbers that just don't match up.
To stay on target you need a system that delivers real-time insights.WithPromomash CPGenius you can track every dollar of trade spend and deductions, measure promotion effectiveness with daily sales data via Crisp, get visibility into customer-level profitability, and so much more—all in one place.
Ready to make 2025 your best year yet? Let's explore how Promomash can help you optimize for C.P.G. -Cash Flow, Profitability, and Growth. Book a meeting.
