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With a presidential election right around the corner, the economy and inflation is a hot topic, and that's putting it mildly. We've all been living through it for years now, but in this issue we're taking a closer look at how ongoing inflation and the resulting consumer behavior shifts have really impacted all of you - the CPG brands fighting the good fight each day on store shelves - and provide some suggested RGM strategies to help battle this challenging period. This month we also shine a light on how to build a great field marketing and in-store demo program, our clients who've been recognized on the latest Inc. 5000 list, and more great client stories.

Buckle up, it's a good one! 😎

🆕 RGM for the Win vs Ongoing Inflation

The past 4+ years have been no walk in the park for the CPG industry. Supply chain disruptions, inflation and changing consumer shopping habits have added pressure to CPG manufacturers from all sides. Brands in retail need to figure out how to stay competitive without raising prices, shrinking margin, or losing product quality. Seem impossible? Here we break down 6 revenue growth management (RGM) strategies that can help. Read More

☑️ Leveling Up Field Marketing & Demos

Whether you're new to the game or looking to refine your field marketing strategies, in this guide we break down what makes field marketing programs and in-store demos truly effective. Get inspired with ideas to improve your programs by making them more profitable for your brand and less administratively taxing on you and your team. Read More

👨‍💻 Promo Tactics: The Best and Worst

In determining how much to spend promoting with your customers you need to consider how much is required to maintain shelf space and where additional spend will get you maximum growth and profitability. This is where TPRs/Scans, MCBs and OIs come in. How do they work? Which one favors you most and least? This blog and video breaks it down. Read More

🎉 The Fastest-Growing F&B Brands

Inc magazine just released their annual list of the Fastest-Growing Private Companies in America - and we were thrilled to see some great representation from the Food and Beverage industry. Of the 151 F&B companies recognized we honor some favorites who also happen to be our clients! Congrats to all for the recognition and the incredible growth you've demonstrated over the last 3 years.

👏 Wildwonder - 3986% 3-year growth (WOW!)

👏 Daily Crunch - 1547% 3-year growth

👏 Wilde Brands - 562% 3-year growth

👏 Country Archer Provisions - 122% 3-year growth

👏 Natalie's Orchid Island Juice 91% 3-year growth

📶 Client Success Stories

Organized Data, Real-time Insights, Quicker Decisions: The team at Lundberg Family Farms now stays on top of trade spend and deductions by having one source of truth for all of their sales, trade spend, and promotional plans and forecasts. Real-time insights allow them to reallocate trade spend quickly in the way that best impacts their business. Watch Video

In-Store Demo and Promo Effectiveness: The team at Carlson Labs uses Promomash for demo and trade promotion planning. They can now see how their promotional activities are actually performing and use that data to ensure planning and decision making are focused on what matters most: profitability. Watch Video

👀 More interesting stuff...

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