Is the first half of 2024 over already? Has it really been 25 years since The Matrix was released? Time is moving faster, and the matrix of CPG is not getting any easier to keep up with. So how do you keep up? By being proactive and planning ahead. That's what one sizzling-hot olive oil brand did to set themselves up for a bright future in a new client success story. It also takes three major focus areas - what we call the trifecta of good trade management - detailed in our latest blog post. Find these stories and more below, including the latest episode of The 7 Hats Podcast featuring CPG Vibes podcast host Wade Yenny and some more client wins to celebrate. 💜
🆕 Graza Sets Up for a Sizzling Future
Setting your company up for future success is just great leadership. About to outgrow their spreadsheets, young and disruptive olive oil brand Graza came to Promomash looking for improved visibility into trade spend, streamlined trade planning, and a better way to manage deductions. See why our trade platform and deduction management services, along with real-time data from Crisp, was a "no-brainer" and "game-changer" for their operation. Read More
☑️ Yuval's Three Critical Focus Areas
Navigating trade management is crucial for any CPG brand in retail to succeed. Based on his own experience as a brand founder and working with many brands, our CEO Yuval Selik shares his "trifecta" - three pillars or focus areas that brands must nail down to build an effective and financially viable trade management operation. From planning and deductions to baseline and lift, let's dive in to understand them in more detail. Read More
▶️ The 7 Hats Podcast: Wade Yenny
In the latest episode of The 7 Hats podcast, Yuval sits down with Wade Yenny - grocery retail vet, co-host of the CPG Vibes weekly livestream, and all-around CPG industry champion. Listen in to learn about his fascinating career journey, mental health challenges, and insider insights into thebuyer-founder relationship. You won't want to miss this one. Listen Here
🎉Client News & Shout-Outs
It's always great to see our clients making news and moves. Congrats to all these amazing brands for your recent accomplishments!
Dewey's Bakery launches new "Blueberry Lemon Cake" cookie flavor.
All Real Nutrition runs a 22-store demo program with SuperValu.
Mosh launched its rebranded bar into 400+ Sprouts stores nationwide.
Mid-Day Squares recently recorded selling 1.7M units in the month of June, a new company record!
💰 Client Success: Big Deduction Wins
In our latest client successes, we feature big cash recoveries for two growing brands.
Diana Callahan, Co-Owner at Bellwether Farms explains how Promomash has helped make life easier after spending many years dealing with deductions on their own. The best part? A $17,000 ROI within the first month in the form of recovered invalid deductions.Watch Video
Kevin McCay, Chief Operating Officer at Safe Catch explains how Promomash recovered $180,000 of invalid deductions in just the previous 3 months. But this was just one benefit of many the team has experienced, including actionable trade insights that influenced better negotiations with buyers, real-time insights with Crisp data plugged in, and better, data-driven planning. Watch Video
