Summer is quickly upon us and things are heating up in CPG. We've got some great new deduction management content for you...a comprehensive guide revised for 2024, and a new blog to help you prioritize and deal with deductions. Summer is the season for in-store demos - see how to make them count (literally) to measure that ROI. Lastly, the #ClientLove goes both ways! We shout-out clients celebrating launches and milestones this month, plus check out success stories from Clearly Canadian and Rishi Tea.
Let's go! 🔥
🆕 Revised for 2024: Deductions eBook
Did you know? Based on our experience processing over $100M in deductions, an average of 17% have been found to be invalid. For a company with 25% trade spend, that's over 4% of revenue lost! Our comprehensive guide, How to Keep Deductions from Killing Your Businesshas just been updated for 2024 with best practices to help you better understand deductions and choose the right strategy for your brand. Ready to tame this beast? Take control of your trade spend, minimize profit leakage and leverage precious business insights found in deductions data. Download eBook
⌛3 Ways to Handle Deductions
Handling deductions can be a significant and often overwhelming task. In this blog, we explore three effective strategies to manage your brands deductions. Take a look at how these strategies can help you reclaim your team's time and optimize your CPG businesses trade strategy. Read more
🔥Hot Demo Summer: Don't Forget Data
'Tis the season for in-store demos, and before you have your army of Brand Ambassadors begin sampling away, ask yourself: how are you connecting these valuable events to actual sales in your stores? If you're not sure of that answer - or at least sure you're not properly set up to measure your demos' effectiveness and ROI - then you might want to revisit these 5 ways to tie demos to actual sales through our reporting capabilities and Crisp integration. Read more
🎉Client News & Shout-Outs
It's always great to see our clients making news and moves. Congrats to all these amazing brands for your recent accomplishments!
Clearly Canadian is now available at all Costco U.S. locations.
Daily Crunch expands at Target in over 450 stores nationwide.
Gimme Seaweed launched its new Korean BBQ flavor at the Sweets & Snacks show this month.
Graza launched its unique "beer can" style refill packaging for their "Sizzle" and "Drizzle" olive oils.
Mid-Day Squares recently beat a 12-year sales record at a Costco location & launched their new Crunchy Peanut flavor.
😍 Client Love: Latest Success Stories
In our latest client success stories, Jaron Friedman, Head of Sales at Clearly Canadian explains how Promomash helped his team gain clear visibility into deductions and trade spend - even freeing up his sales team to do more selling. Watch video
Matthew Wood, Director of Retail at Rishi Tea & Botanicals says that their deduction management process is "night & day" from where it was before with month-end closing drastically improved and the ability to connect promotions to actual performance thanks to the Crisp partnership & data integration. Watch video
